Keyword Strategy

A person using google on mobile.

Why are keywords important? The most crucial goal of any SEO strategy is to be where search happens, in other words, making sure you are visible wherever your targets are looking. The basis of search are keywords, which are search terms that are relevant to your topic of interest. Choosing the right keywords makes you […]

Intro to SEO for Google

Google Analytics on desktop.

What is SEO? SEO is not just a buzzword but one of the most necessary components to becoming a successful modern-day marketer. In reality, SEO is a discipline on its own; understanding the fundamentals will help develop a fully comprehensive marketing strategy. This article is the first part of a very rudimentary overview of the […]